Zena Holloway is a British photographer, specialised in creating still and moving images while working in water.  Using the solitary and open space of the ocean environment, she takes the underwater aesthetic and makes her own magical setting. Her images capture the deep, and often complex subconscious connections, we have to oceans, lakes and waterways.

Born in Bahrain and raised between London and pretty much everywhere else in the world, she went on her first dive in England as a teenager. She lived in Egypt and then the Caribbean for a number of years before qualifying as a PADI instructor and Commercial Diver. Charmed by the magic of the underwater world, she began experimenting with a camera and decided to chart her own course in an ultra-niche profession. Nobody showed her the ropes; she taught herself.


“When Zena Holloway was 18 she travelled the world working as a scuba instructor and developed a passion for underwater photography and film. Completely self-taught, Holloway creates images that are striking, instinctive and driven by a deep understanding of her medium. She combines the highly technical aspects of underwater photography with superb creative direction that results in extraordinary imagery”
IdN Magazine

Zena Holloway’s devotion to this medium has led to many innovative international campaigns and features with the likes of Paris Match, The Sunday Times, Nike, English National Opera and Pepsi. Her work is displayed at exhibitions around the globe and continues to be collected by institutions and private individuals. Limited edition prints are available from her London studio, each signed and numbered.

above & below

Behind the Scenes


* denotes solo

2019 Dongtan Art Space, waterbabies, Korea *
2019 Upon Walls – Rivers of Vättern, Sweden 
2019 GunSan Art Center, waterbabies Korea *
2018 Museum of Moscow, Immersion Russia *
2018 UpOn Walls – Fluid, Sweden *
2018 UpOn Walls – Vättern, Sweden 
2018 Cheonan Museum of Art, waterbabes, Korea *
2018 Yongin Art Center, waterbabes, Korea *
2018 508 Kings Road Gallery, Seawomen, London
2018 Art Palm Beach, Seawomen Florida
2017 Scope Art Show, Seawomen, Miami
2017 Bridgeman Gallery, London
2016 Musée de la Porte Doreé, Swansong, Paris
2016 MBC, Daegu, South Korea *

2016 Cinema Center, Busan, South Korea *
2015 Changwon Cultural Foundation, South Korea *
2015 Hyundai Art Center, Ulsan, South Korea *
2015 Seoul Art Center, South Korea *
2014 Saatchi Gallery, London Swansong
2014 Calken Gallery, London *
2013 Elle Décor’s show house, Miami, Scattered *
2012 London Art Fair, Swansong
2012 Affordable Art Fair, London, Swansong
2012 Bo.Lee Gallery, UK, Swansong *
2011 Tatar Gallery, Canada, Swansong
2011 Schouwburg, Netherlands, Swansong *
2010 The Hospital, London UK, Swansong
2009 Cosa Gallery, London UK, Swansong


Clients include:
B&H (Leo Burnett, Mexico), Built with Chocolate Milk (Campbell Ewald NY), English National Opera, The Royal Ballet, Pepsi, Speedo, Radox (Grey), Camay (Leo Burnett, Hong Kong), Nike, Herbal Essences (Leo Burnett, London), Umbro, Olay (Saatchi & Saatchi NY), Jacuzzi (Y&R San Fran), Greenpeace (Saatchi & Saatchi, London), Shangri-La (O&M, HongKong), Sony (TBWA), EMI, GlaxoSmithKline (Ogilvy), Epson (Burkitt DDB) and the BBC

Awards & Nominations include:
Photoshoot Awards NUDES (2020), Beautiful Bizarre (2019), MPA (2018), ND Awards (2017), Fine Art Photo Awards (2017), Communication Arts (2012, 2010, 2004), PDN, Cannes (2013), Applied Arts (2010, 2009, 2008, 2006), AoP (2009, 2008, 2006, 2002, 1999), IPA (2012, 2006), Nikon international (2003) and RPS (1999).

Editorial and Published Works include:
National Geographic, Dazed&Confused, Paris Match, How to Spend it, Harpers Bazaar, GQ, Vanity Fair, The Observer, 125, Stylist, Quintessentially Magazine,  JFW, Twill, Vision, Neon, Schon, Cent magazine and The Sunday Times.

The Waterbabies (published 2008)

The Waterbabies is Zena Holloway’s contemporary retelling of Charles Kingsley’s classic fairy tale, written in 1863. Collaborating with illustrator, Heidi Taylor, she brought to life the characters that were imagined by Kingsley over 150 years ago. The book was published by Blue Duck Books, Wild Dog Press, Oceano and Knesebeck in 2008 and translated into 3 different languages.
An Exhibition of the series is currently on tour through Korea.

Zena lives on the outskirts of London with her husband and three young children in a converted Ministry of Defence underground torpedo-testing centre. When she’s not underwater taking pictures, she can often be found cycling with the kids to school through Bushy Park or outside feeding their Chalk Hill Blue hens.