Silver at Chelsea 2023
Rootfull wins silver medal at Chelsea Flower Show 🥈
The Guardian
”Eco-designer shows off biodegradable wedding dress at Chelsea flower show
Zena Holloway, who as an ocean photographer saw impact of pollution, weaves dresses out of wheatgrass roots.”
Brides Magazine
”Designer Debuts a Biodegradable Wedding Dress at the Chelsea Flower Show
Zena Holloway, a sustainable designer, weaves her gowns out of wheatgrass roots.”
Country Living Magazine
”Eco-conscious biodegradable wedding dress at Chelsea Flower Show
Sustainable designer Zena Holloway showed a biodegradable wedding dress made from wheatgrass roots at Chelsea Flower Show 2023.”
Country Life Magazine
A real-life flower fairy
The most exquisite creations everywhere you can see — and yet the most striking ‘person-in-swish-dress’ picture of the week was taken in front of a patch of cow parsley growing wild in the grounds of the Royal Hospital Chelsea. The dress in question is, rather amazingly, made from grass roots that are sprouted in beeswax moulds and then shaped into a sort of natural textile by Zena Holloway, who calls the material ‘both reality and metaphor’.