Canon 1DC and Seacam Housing
Zena Holloway (1973), the daughter of an airline pilot, fell in love with the water first, photography second. Born in Bahrain and raised between London and pretty much everywhere else in the world, she went on her first dive in England as a teenager. Working almost exclusively underwater, Zena has photographed Olympians, sports personalities, singers and songwriters as well as newborn babies, indigenous peoples and creatures of all shapes and sizes – both marine and terrestrial. 
Her images have appeared in publications such as Dazed &Confused, National Geographic, Paris Match, How to Spend it, Harpers Bazaar, GQ, Vanity Fair, The Observer, 125, Stylist, Quintessentially Magazine,  JFW, Twill, Vision, Neon, Schon, Cent and The Sunday Times. 
Recent projects such as Sea Women and Body of Water aim to raise awareness of the effects of overfishing and pollution in our oceans.
Zena’s photography delivers audiences to an underwater realm witnessed by few and has led to commissions from a wide range of clients including:  B&H (Leo Burnett, Mexico), Greenpeace (Saatchi & Saatchi), English National Opera, The Royal Ballet, Pepsi, Speedo, Radox (Grey), Camay (Leo Burnett, Hong Kong), Nike, Herbal Essences (Leo Burnett, Lonodon), Umbro, Olay (Saatchi & Saatchi NY), Jacuzzi (Y&R San Fran), Shangri-La (O&M, HongKong), Sony (TBWA), EMI, GlaxoSmithKline (Ogilvy), Epson (Burkitt DDB), Built with Chocolate Milk (Campbell Ewald NY) and the BBC. She has garnered multiple awards at prestigious international photography competitions including Communication Arts, PDN, Cannes, Applied Arts, AoP, IPA, Nikon International and RPS.
Zena lives on the outskirts of London with her husband and three young children in a converted Ministry of Defence underground torpedo-testing centre. When she’s not underwater taking pictures, she can often be found cycling with the kids to school through Bushy Park or outside feeding their Chalk Hill Blue hens.

At 18 she travelled the world working as a scuba instructor and developed a passion for underwater photography and film. Completely self-taught, Holloway creates images that are striking, instinctive and driven by a deep understanding of her medium. She combines the highly technical aspects of underwater photography with superb creative direction that results in extraordinary imagery

IdN Magazine
Edward Weston (1886-1958) was a 20th century photographer.  He lived in a time when the science of photography was just emerging and he began to take pictures as a result of his “amazement at subject matter.” It was a visit to the coral reefs of the Red Sea that offered me this “amazement of subject matter” and led me to pick up my first camera.  I taught myself to use it and started on the path of becoming an underwater photographer. It’s a journey that has allowed me to fly with eagle rays, dance with dolphins and come face to face with some big sharks. I’ve uncovered buried treasure, hitchhiked on submarines, discovered ancient wrecks and taught a few mermaids along the way.
When I step into this fluid world these memories, associations and experiences seem to flow together and I’m curious about what I find there. In my images the water is a leveler, where stability is removed and awareness stripped back. It’s a metaphorical space where people are paradoxically ‘free’ to act naturally.  The water is beguiling, bewitching and often perilous but each time I visit I try to bring a little more of what intrigues me to the surface.   
– Zena Holloway

Selected Exhibitions and Shows (* denotes solo show)
2018 Gabriel Fine Arts, London 23 – 31 January
2018 Art Palm Beach, Florida 17-21 January
2017 Scope Art Show, Miami. 5 -10 December 
2017 Bridgeman Gallery
2016 Musée de la Porte Doreé, Paris
2016 MBC, Daegu, South Korea *
2016 Cinema Centre, Busan, South Korea *
2015 Changwon Cultural Foundation, South Korea *
2015 Hyundai Art Centre, Ulsan, South Korea *
2015 Seoul Art Centre, South Korea *
2014 Saatchi Gallery, London Swansong
2014 Calken Gallery, London *
2013 Elle Décor’s show house, Miami, Scattered *
2012 London Art Fair, Swansong
2012 Affordable Art Fair, London, Swansong
2012 Bo.Lee Gallery, UK, Swansong *
2011 Tatar Gallery, Canada, Swansong
2011 Schouwburg, Netherlands, Swansong *
2010 The Hospital, London UK, Swansong
2009 Cosa Gallery, London UK, Swansong

 

Above and Below

BEHIND THE SCENES

“It is charming. It is breathtaking. Zena Holloway’s submerged world is a romantic fairy tale told from the heart. She is an artist that shows, suggests and nurtures the senses”

Image in Process

“Zena is more than capable of weaving her magic in almost any location where water is present… she is able to create different scenes that cause us to question everything we know about the water”

Brownbook

“She’s explored the possibilities and challenged our usual expectations of underwater photography; hung around after the rest of them stopped shooting fish”

BMW Magazine